Fantastic Results for the 2012 Appeal!
The Kmart Wishing Tree Appeal is Australia’s largest Christmas gift appeal. Thanks to the incredible generosity of Australians, the Appeal has collected more than 5 million gifts for people in need over the past 25 years. In 2012 we celebrated our 25th anniversary of giving.
The 2012 Appeal successfuly raised more than 443,000 gifts, for distribution via our charity partner, The Salvation Army.
The concept for the Kmart Wishing Tree Appeal first came about when an Adelaide team member suggested Kmart use its network of stores as gift collection points, assisting charity groups at Christmas.
The 2012 Kmart Wishing Tree Appeal ran from 14 November until Christmas Eve.
Now an Australian Christmas tradition, the Kmart Wishing Tree Appeal is heavily relied upon by The Salvation Army to provide support to families in need at Christmas.